About Us


For life's precious moments, The Charming Keepsake Co. offers beautiful, handcrafted genuine 925 sterling silver charms, making the perfect gift for special occasions. We also offer Memorial Jewellery to commemorate and preserve your memories of your loved ones who have passed.


Working from our workshop in the UK, all our pieces are made with love and care and we only source the highest quality materials to ensure longevity our all our items. We specialise in meaningful jewellery items that people can wear as they represent something important to them or special charms that you can gift to someone for important milestones in their life such as their Birthday, Wedding or Anniversary. All our jewellery is beautifully packaged for such occasions.

We also offer a range of ashes jewellery, which acts as a beautiful way to commemorate a loved one who has passed and keep them close to your heart. Some people find that wearing memorial jewellery can help them with their grief and serve as a personal reminder of the special person you have lost. Or you may want to treasure your pet by turning their ashes into jewellery – wearing your ashes necklace to keep your best friend close to you. Our beautiful collection of Memorial jewellery can be engraved with your loved one's name, a memorable date or a meaningful quote. 


Hi, I'm Natasha, and I founded The Charming Keepsake Co. Nearly 10 years ago now, following the sudden passing of my Mum, I realised that life is too short and left a job that I hated to take a leap of faith to pursue my dream of starting a Jewellery business. I was eager to start doing something that I genuinely had a passion for and that could fit around caring for my two young children.

The Charming Keepsake Co has gone from strength to strength over the years and I truly love what I do. A few years ago I saw a Spiritualist who told me that my Mum is watching over me as I work and loves the beautiful jewellery that I make. Understanding loss and grief, I wanted to offer Memorial jewellery as I know how sometimes it can be the small things that can help people to cope with their loss and overcome the mental obstacles that come with grief. Bereavement can be one of the most challenging parts of life, but I believe that even small tokens such as pieces of sentimental jewellery can be used to help with the grieving process.

Whether you are looking for a gift for a special occasion or a special memorial piece that you can hold close to your heart, thank you for considering us.

The Charming Keepsake Co.